300 guides

Who it is for

The same design reads differently depending on who wears it and where.

Placement

Where it sits drives visibility, pain, healing and how it ages.

Subjects & symbols

What the design depicts, and what it has traditionally meant.

Before and after

Choosing, aftercare, cover-ups, and finding the right artist.

Piercing

Placements, healing and jewellery, beyond tattooing.

Culture

Tattoos in public life.

Want a Name Tattoo? 80 of the Best Designs for Men and Women

A name is the most personal tattoo there is and the one most often regretted, and both of those are true at once. It depends entirely on whose name it is, and on whether the lettering was built to last.

Text is also the only tattoo that fails completely rather than gradually. A blurred rose is still a rose. A blurred name is unreadable, and an unreadable name is the whole tattoo gone. So there are really two decisions here: whose, and how.

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Whose name, honestly

Artists have watched this play out for decades and the pattern is consistent.

Children. The safest by a wide margin. The relationship does not end and parents almost never regret it.

Parents and grandparents, particularly as a memorial. Safe, and often the most meaningful tattoo someone owns.

Siblings and lifelong friends. Generally fine.

A partner. The one every artist has a story about. It is not a prohibition, and plenty of people wear one happily for forty years. But be honest about how long you have been together, and know that covering lettering is harder than covering almost anything else - straight dark lines need something considerably bigger and darker over them.

Worth knowing that the "curse" is a joke among artists rather than a superstition: they see the same names come back for cover-ups often enough that it stopped being funny.

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Alternatives worth considering first

Several of these carry the same weight without reading as a label.

Their handwriting. A signature, or a few words in the real hand of someone who has died, is one of the most affecting tattoos there is and impossible to get from a font. Scan the original at high resolution rather than photographing it.

A date. Birth, meeting, loss. Roman numerals or plain figures.

Coordinates. A place that belongs to the two of you.

A birth flower or birthstone. Particularly good for several children in one design.

Initials, small and discreet, which is easier to live with and easier to cover.

Something that was theirs. A line they always said, a bird they loved, the tree in their garden.

Their name hidden inside something else. Written into the shading of a flower or the line of a wave. Artists enjoy this and it produces a better tattoo than the name alone.

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Lettering that survives

This is the part that decides whether it still works in twenty years.

Size it above the minimum. Ink spreads slightly in the skin over decades, and letters need clear space between the strokes to survive that. As a rule of thumb, avoid cap heights under about a quarter of an inch, and go larger for any script with thin hairlines.

Choose an open face. Scripts with heavy contrast between thick and thin strokes look beautiful fresh and close up first. Faces with more even weight and open counters - the enclosed spaces inside a, e and o - hold far better.

Mind the placement. Fingers, the side of the hand and the inner wrist see constant friction and sun. Lettering there fades and blurs faster than anywhere else on the body. Ribs, forearms and the collarbone are much kinder.

Ask about the artist's lettering specifically. Script is a specialism. An artist with a superb portfolio of animals may not be the right hand for fine lettering, and a good one will say so.

Proof the stencil twice. Photograph it, read it on your phone, check every character including accents. Misspelled name tattoos are common enough to be a genre and they are always avoidable.

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Placement, size and cost

Design Typical size Sittings Pain, 1-10 Rough cost
Short name, wrist or ankle 1-2 in 1 6-7 Shop minimum
Collarbone 3-5 in 1 6-7 $120-$300
Inner forearm 3-6 in 1 5-6 $150-$350
Chest 4-8 in 1 6-7 $200-$500
Ribs or spine, several names 6-10 in 1-2 8-9 $400-$1,000
Handwriting with florals 5-8 in 1-2 varies $400-$1,200
Name worked into a larger piece 6-12 in 2-3 varies $700-$2,000

Rates vary by city and artist. Lettering is quick to apply and slow to get right, so part of what you pay is drawing time before the appointment.

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Styles that hold up

Clean script with moderate stroke contrast. The classic, and it ages well at a sensible size.

Traditional and neo-traditional lettering, often with a banner. Built to last, and the banner gives the name a frame.

Blackletter. Heavy, dramatic and extremely durable. Hard to read small, so give it room.

Typewriter and simple sans faces. Understated, legible, and they age better than delicate scripts.

Handwriting. Ages according to how thin the original strokes are. Ask your artist to thicken hairlines very slightly - done well it is invisible and it roughly doubles the life of the piece.

Worth thinking twice about: hyper-fine single-needle script at small sizes, and any font you have not seen tattooed and healed.

How it will age

Lettering blurs from the inside out. Gaps close first, then the counters fill, then the word becomes a shape. Well-sized script with open letterforms can look sharp at twenty years; tiny fine-line script can be struggling at five.

Sun accelerates all of it, and hands, wrists and forearms get the most of it. Sunscreen once healed, and expect a touch-up around year five on fine lettering.

What to bring your artist

The exact spelling in writing, including accents. The scanned handwriting file if that is the plan. Two or three lettering styles you like. And an answer to the question your artist will ask in some form: legibility or beauty, when they conflict.

A good artist will push back on a size that will not survive, on a placement that fades fast, and gently on a partner's name if you have been together six months. That last one is worth hearing rather than resenting.

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